Scholar | Communicator | Activist
Throughout her life, Alissa Anderegg has used her voice to inspire others. From appearing on stage and screen as a professional child actress to speaking around the U.S. as one of the country's leading Alzheimer's activists to lending her media expertise to world-renowned companies, she has lived by her mission to educate, empower and activate. Building upon these experiences and her unwavering desire to be an architect of change, she is continuing this mission as a digital media innovator to create content that will make a lasting impact.
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A Dean's List graduate of Duke University, Alissa has been recognized with the Coca-Cola Scholar, Nordstrom Scholar, and Duke Women's Center National Impact distinctions, among others. Her first day on campus, she was singled out in the Class of 2016 Convocation speech for her unique life experiences. Originally a neuroscience major, freshman year Alissa had the privilege of being chosen for the inaugural Duke Neurohumanities program in Paris, where she studied the correlation of French literature and mimesis in the brain. After interning with NBC's The Today Show in New York City the following year, she became fascinated by media and storytelling and changed her academic program. Alissa graduated in 2016 with a triple concentration in Visual and Media Studies, Markets and Management and Theater Studies and in June 2018 with her Master of Science at Northwestern University's Medill School of Journalism with an emphasis in digital video content. In her spare time, she continues her commitment to learning outside of the classroom as a member of the Chicago Council of Global Affairs and by participating in conferences and events around the world.
As a professional child actress, Alissa grew up in front of the camera and on the stage where she first developed her storytelling skills. At age 10, she earned her Screen Actors Guild and American Federation of Television and Radio Artists union cards, going on to appear in commercials, TV shows, and films; lead modeling campaigns for Gap, Old Navy, and Mervyns; and star in several theatrical productions - including more than 100 performances of Annie throughout California, the Los Angeles premiere of Parade, the world premieres of Abigail Dreary and Night of the Hunter, as Dorothy in The Wizard of Oz at the famous Pasadena Civic, as Juliet in a special performance of Romeo and Juliet at Francis Ford Coppola's winery, and her three-year contract in the West Coast premiere of An American Girls Revue. With American Girl, she became one of eight brand ambassadors for Mattel, where she toured to promote the company.
Now over a decade later, Alissa has built upon these experiences to tell stories from a different perspective. She combines her skills in front of the camera -- as a TV host for This Is SF on CBS in the San Francisco Bay Area, Instagram reporter for the digital news site The Ballout, and anchor of the educational children's news program iMedia NOW-- with her innate understanding of the media landscape -- by crafting unique social media and digital marketing content for such leading companies as NBCUniversal, Atlassian and Tesla. Alissa has covered a variety of events and stories, from LA Fashion Week, to NBA games, to the PGA Tour, festivals and more. With every project, Alissa emphasizes how everybody has a story, and effectively communicating that story is essential to success.
Growing up with a grandmother with Alzheimer's, Alissa quickly realized that the Alzheimer's community lacked a voice for what she now calls the "forgotten generation" of the disease: the child caregivers. What began as reading a report to her seventh grade class soon escalated to becoming one of the nation's leading young Alzheimer’s advocates, inspiring people across the country with her personal story and mission to empower other young caregivers. Her story has been featured in the Emmy-winning HBO documentary The Alzheimer’s Project, the TV show Young Icons, Maria Shriver’s Women's Alzheimer's Movement national campaign, AOL, The Huffington Post, National Public Radio, Larry King Live, the Alzheimer’s Association Annual Report, her national keynote speaking tour, and her contribution to the publications The Shriver Report: A Woman’s Nation Takes on Alzheimer’s and Alzheimer’s in America, among others.
In addition to her Alzheimer's work, Alissa has been a longtime philanthropist, contributing over 2,000 community service hours through her involvement with the Miss America Organization, National Charity League, the Alzheimer's Association Junior Board & Social Media Leadership Team, and the iMedia Foundation advisory board.